Please note: When communicating with us by email or through forms on our Services, or when you publicly share content through our Services, we ask that you please do not send us any sensitive information pertaining to yourself or to others. We do not collect or store sensitive information or special categories of information.

2. Sharing Your Personal Information

We may disclose and share your personal information with the parties as described below.

A. Within Our Corporate Organization: The Company is a part of a corporate organization that has several legal entities, business processes, management structures and technical systems. We may share your personal information with our related group companies and, in some cases, other affiliates of our corporate group for business maintenance and personalization continuity purposes, for instance so that you may enjoy a personalized user experience across our digital properties, to provide you with the Services, or to take actions based on your requests or preferences.

B. Third Party Sellers: Where a third-party seller sells its’ products on the platform and the third-party seller will ship the products to you directly, we may share your personal data (name, address, and telephone number) with them so that they may fulfill your order and provide your personal data to a shipping logistics provider in order to ship the products to you.

C. Service Providers : We may share your personal information with the following types of third-party service providers as set out in the list below:

We strive to ensure that our third party service providers can only use your data for the purposes for which it was provided to them and to the extent necessary for such purposes, in accordance with our written instructions.

D. To Maintain Legal and Regulatory Compliance . We have the right to disclose your personal information or as required by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on us. We also may disclose your information where we reasonably believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that disclosure will help us protect the rights, property or safety of the Company or our customers.

E. Co-Branded Services and Features . Portions of our Services may be offered as part of co-branded services and features. We will share your personal information with our co-branded partners based on your voluntary use of or participation in a co-branded service or feature. Use of your personal information by a co-branded partner will be subject to a co-branded partner’s privacy policy. If you wish to opt-out of a co-branded partner’s future use of your personal information, you will need to contact the co-branded partner directly.

F. Consent . We may disclose your personal information for any purpose with your consent.

G. Corporate Transactions . We may disclose personal information—including account information, Wallet balance or points information—to a buyer, prospective buyer, corporate affiliate, or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding in which personal information held by us about our Services users is among the assets transferred. You acknowledge and agree to our assignment or transfer of rights to your personal information.

Please note that we may disclose, without restriction, aggregated or anonymized information about the users of our Services, which is information that does not identify any specific individual.

3. Cookies, Interest-Based Advertising, and Advertising Choices (Ad Choices)

We many use cookies, software (such as tags and web pixels), and similar technologies to automatically collect information about our services. Cookies or “tags” software codes that allow our

technology partners to collect information that usually does not directly identify you. If required by law, we will ask for your consent before using cookies or other tracking technologies. The information in this section explains our use of cookies and your ability to control the use of cookies for advertising-related purposes.

a. Cookies: Cookies are small electronic files that a site or its provider transfers to your device’s hard drive through your browser that enables the sites or provider’s system to recognize your browser and remember certain information.

• Generally, we use first-party and third-party cookies for the following purposes: to make our services work properly; To provide a safe browsing experience while you use our Services; To collect information about your use of our services; To measure how you interact with our marketing campaigns; To help us improve our services; To remember your preferences for your convenience.

• We use the following types of cookies in our services:

• Strictly necessary cookies. These cookies are essential because they enable you to use our services.

• Functional cookies. We use functional cookies to remember your choices so that we can personalize our services to provide you with enhanced features and personalized content.

• Performance or analytical cookies. These cookies collect information about how you use our services, including the site pages you visit and the links you click. We use the information collected by these cookies to improve and develop our services.

• Advertising or targeting cookies. These cookies are used to determine which advertising messages you prefer most. They perform functions such as preventing the same ad from constantly appearing, ensuring that ads are shown correctly to advertisers, and in some cases selecting ads based on your interests. Our third-party advertising partners may use these cookies to build a profile of your interests and deliver relevant advertising on other sites. You can disable the use of these cookies as set out below.

b. Your choices: Your browser may give you the option to reject some or all browser cookies. You may also be able to remove cookies from your browser. You can exercise your preferences regarding cookies served on our Services by following the steps below.

• First-Party Cookies. First party cookies. You may use the browser you use to view this site to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually found under the Help, Tools, or Editing settings). Please note that if you set your browser to disable cookies, you may not be able to access secure areas of the site. Also, if you disable cookies, other parts of the Services may not function properly. You can find more information about how to change your browser's cookie settings at https://www.allaboutcookies.org .

• Third-party cookies: Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where people can opt out of interest-based advertising from Its members. To opt out of interest-based advertising on websites served by companies participating in each organization, you can visit the Digital Advertising Alliance's opt-out portal available at https://optout.aboutads.info/ , or visit the Network Advertising Initiative's opt-out portal Available at https://optout.networkadvertising.org/?c=1. EU residents can opt out of online behavioral advertising delivered by member organizations participating in the European Interactive Digital Advertising Alliance by visiting https://www.youronlinechoices.eu/ . For more information about third-party ad networks and similar entities that use these technologies, please see https://www.aboutads.info/consumers .

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide ways for you to opt out of having your information collected or used in this way. In addition, most website browsers provide help pages for setting cookie preferences. More information on the following browsers can be found here: Google Chrome , Internet Explorer , Mozilla Firefox , Safari (Desktop) , Safari (Mobile) , Android Browser , Opera Mobile .

FALAK adheres to the Digital Advertising Alliance's Self-Regulatory Principles.

C. Web Pixels: To see how well our marketing campaigns or other service goals are performing, we sometimes use pixel conversion, which fires a short line of code to tell us when you click a certain button or arrive at a certain page (for example, a thank you page once you've completed the sign-up process for one of our services or Complete one of our forms). We also use “electronic pixels” to analyze usage patterns on our services. Using a pixel allows us to record that a particular device, browser or application has visited a particular web page.

d. Analysis Cookies: We may use third-party service providers to monitor and analyze the use of our Services. Nowadays, we use Google Analytics . Google Analytics is a website analytics service that tracks and reports website traffic. For more information about Google’s privacy practices, please visit the Privacy and Terms page at https://policies.google.com/privacy?hl=en . The Google Analytics Opt-Out Browser Additional Features provide visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout .

e. Behavioral remarketing: We also use remarketing services to advertise to you on third-party websites after you visit our Services. For this purpose, visitors are grouped according to certain actions on our Services, for example, by the duration of the visit. This allows us to understand your preferences and show you personalized ads even if you are currently browsing another website that also participates in the same advertising network. We use Google Ads, Bing Ads, and similar advertising networks.

f. Other Tracking Technologies: The pages of our Site may also use “JavaScript”, which are pieces of code embedded in various parts of websites and applications that facilitate a variety of operations including speeding up the update speed of certain functions or monitoring the use of various online components. ; Entity tags, which are HTTP code mechanisms that allow parts of websites to be stored or “cached” within your browser to speed up website performance; and HTML5 Local Storage, which allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when you revisit the website.

g. Do Not Track: includes some Internet browsers; Such as Internet Explorer, Firefox, and Safari, the ability to send Do Not Track or DNT signals. Because there are no uniform standards for DNT signals, our site does not currently process or respond to DNT signals.

4. Security precautions

We maintain physical, electronic, and procedural safeguards designed to protect your personal information and prevent its misuse. Our security procedures include industry-standard physical, technical and administrative standards to prevent unauthorized access to or disclosure of your information.

The Internet is not a completely safe environment. We highly recommend using a secure method and using a strong password to help us ensure the security of your account. We also strongly recommend that you do not share your password with others or reuse passwords on our Services that you use on other sites or applications, as doing so increases the possibility of your data being compromised. If you feel that the security of your account or personal data has been compromised, please contact us immediately in the designated Privacy Center or as otherwise described in the “Contact Us” section below

5. Your rights

We attach great importance to your concern for personal information, so that you have the full ability to protect your privacy and security. To exercise your rights, you may contact our dedicated Privacy Center (see Section 11).

5.1 Access, correct and delete your personal information You have the right to access, correct or delete the personal information we collect. To protect the privacy and security of your personal information, we may request data from you to enable us to confirm your identity and your right to access this data, as well as search for and provide you with the personal data we hold. There are instances when applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal information we hold. To exercise your rights, you may make updates within your Customer Account on the Site or App, or you may contact our dedicated Privacy Center . We may not honor a request to delete or change information if we believe that the change would violate any law or legal requirement or cause the information to be incorrect.

5.2 Opting out of our marketing communications If you no longer wish to receive from your email account non-transactional marketing emails or promotional materials, please click directly on the unsubscribe link at the bottom of any emails sent to you or contact us in the dedicated Privacy Center.

6. Retention

We will retain your personal information for the purposes set out in this Policy, and for backup, archival, fraud prevention or detection, or audit purposes. We also will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

If you no longer wish to be our customer, or cease using or accessing our Services, you can request us to close your account and delete all personal information we hold about you via Privacy Center (See section 11), subject to certain legal requirements.

If you send us correspondence, including emails, we retain such information electronically in the records of your account. We will also electronically retain customer service correspondence and other correspondence from us to you. We retain these records to measure and improve our customer service and to investigate potential fraud and violations. We may, over time, delete these records as permitted by law.

We will also retain Services usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Site, or we are legally obligated to retain this data for longer periods.

7.Third-Party Websites

Our Apps or Site may contain links to third-party sites. This Policy does not apply to those third-party sites. We recommend that you read the privacy statements of any other sites that you visit as we are not responsible for the privacy practices of those sites.

8.Children

Our Services are not directed to, and we do not knowingly collect personal information from, children under the age of 16 or minors (as defined by applicable national laws). If you are a minor, please do not attempt to fill out our forms or send any personal information about yourself to us. If a minor has provided us with personal information without parental or guardian consent, the parent or guardian should contact us (See Section 11) immediately to remove the relevant personal information and unsubscribe the minor.

If we become aware that a minor has provided us with personal information, we will take steps to promptly delete such information from our files. As described further in our Terms and Conditions, please do not upload photographs showing other people, in particular if they are minors.

9.Social Media Accounts

We operate accounts and fan pages on different social media platforms (the "Social Media Accounts" ), such as on Facebook , Instagram , Twitter , YouTube , Pinterest , Snapchat and TikTok . If you visit one of our Social Media Accounts you initiate a variety of data processing operations. If you do not provide us with your personal data, certain functionalities of the social networking platforms requiring such data will not be available to you or only to a limited extent.

As the owner of a Social Media Account, we can usually only see information stored in your public profile on such social media platform, and only insofar as you are logged in to your profile while visiting our Social Media Account. In addition, we may process data that you provide to us when you contact us through one of our Social Media Accounts (for example: if you create a post, or send us a private message via Facebook). If you visit one of our Social Media Accounts, the operator of the respective social network also processes your data, regardless of whether you yourself have a profile in the respective social network. The individual data processing operations and their scope differ depending on the operator. In addition, the respective operator of the social network provides us with anonymous usage statistics, which we use to improve the user experience.

10. Storage and transfer of your personal data.

When you access or use our Services, your personal data may be processed or transferred outside of the country in which you reside . These countries or jurisdictions may have data protection laws that differ in some respects from or are less protective than the laws of the jurisdiction in which you reside. If you do not want your information transferred, processed or maintained outside of the country or jurisdiction in which you reside, you must immediately stop accessing or using the Services. For more details about these transfers and the safeguards we use to facilitate these transfers, please contact us at our dedicated Privacy Center .

11. Contact us

If you have questions or concerns about your personal information or any information in this Privacy Policy, please contact us at the dedicated Privacy Center . You can also contact us through the customer service platform on our website.